Top Ten Client Attraction Tips For A Feng Shui Website

Nowadays everyone in business seems to have a website, it's as obligatory as a business card and you won't be taken as an established business without one. So how to ensure that your site is as effective as you want?

Tip One: Who are your Ideal Clients?

Whether you pay someone to develop your site or do it yourself, you're still going to need to either write the words for the site or brief the website designer well so they can do it for you. You've got to get clear on just who you're writing to. Who are your ideal clients? You need to have developed a really clear picture of them, and an understanding of their problems.

Tip Two: Are you talking to me?

Your ideal client needs to know when they visit your site that you are talking to them. How are they going to know? Firstly, your site needs to talk about 'you' rather than 'we', and secondly, it needs to identify who it's aimed at.

For instance, have a sentence such as "Are you a woman who's fed up of relationships that don't last, and want to experience long term love?" or "Is there never enough month for your money, despite having a great job?"

Tip Three: How can you help me?

Far too many websites tell their readers how they do the things that they do, rather than focusing on how they can help them (which is what they're interested in).

So writing "Making alterations in your environment, based on the ancient art of Feng Shui, will bring your soul mate into your life" will encourage your reader to contact you far more than "Feng Shui is the ancient Chinese art of adjusting the environment to increase the chi".

Tip Four: I don't want to know too much!

The more explanation you give about what Feng Shui involves and how it works, the more opportunities you're giving your potential clients to come up against something that they see as an objection. If you were talking in person with them, I'm sure you'd be able to deal easily with that objection and reassure them. But with a website, you can't do that, and with one click of the mouse, they've gone. To avoid this, ensure you keep your focus on how they will benefit from working with you or buying your products.

Tip Five: What's all that about?

Don't include a lot of Feng Shui jargon in your copy, unless your ideal clients are fellow Feng Shui practitioners. Too much jargon is alienating to people who are seeking help for their problems, it can make them feel knowledgeable and inferior, and they'll go off in search of a less intimidating site.

Tip Six: Why should I trust you?

We like to buy from people we know and trust, rather than from complete strangers. One method of building your ideal clients' trust in you and your abilities is to have testimonials on your website. These work even better if you can include a photo or even a short recording from your satisfied clients.

Tip Seven: What do I do now?

Are you simply providing information at your site or would you like some further response from your ideal clients? You need to be clear, and to make it obvious on the site exactly what it is you want your ideal clients to do next. Do you want them to telephone you, or to send you an email? Spell it out for them.

Tip Eight: I wonder who they were?

Once your ideal client has clicked off from your site, they've gone - maybe they'll visit again, and maybe that's the last you'll see of them. To be able to maintain contact with them so that you can build their trust and your credibility with them, offer them a free report or eprogram in exchange for their email address.

Tip Nine: Help, I'm lost!

It's very discouraging for your visitors if they get lost amongst the pages of your website, and can't find their way back to wherever they want to go. To avoid this, check that the navigation of your site is simple and intuitive to use.

It's also important that your site looks visually appealing, in line with Feng Shui principles, and with as few fancy dancing logos as possible - they look pretty but can take a long time to load which might be irritating for your visitors.

Tip Ten: How can they find me on the Internet, there are so many sites?

When people search for a Feng Shui consultant on the internet, they probably will only click through to the sites on the first two or three pages that the search engine such as Google or Yahoo brings up - and often just the first two or three on the first page. So it's obviously important to be in that first two or three sites.

So how to deal with that? There are two approaches in my opinion to this question, dependent on how you've decided to do your marketing.

If most of your marketing is done person to person, for instance through networking or giving talks, the people looking for your site probably already know you or of you, and so your site is acting as your on-line brochure. In this case, it doesn't really matter how high your site appears on the search engine.

If however you've decided that you would prefer to minimize one to one marketing, (which becomes important if you want to shift away from the model of running a practice to that of running a business) then you're going to have to learn about keywords and how to get your site as high up the search engine listings as possible. This is called Search Engine Optimization, SEO for short.

Or hire someone who loves this type of work, and keep your focus on doing the work that you love and do best.

By following these Top Ten Tips, you'll create a great website, a wonderful channel for your ideal clients to find you.

This article is written by Annie Meachem, CEO of The Feng Shui Marketing Center, http://www.fengshuimarketingcenter.com and of Trellis Coaching, http://www.trelliscoaching.com. Annie, an expert in Attraction Marketing, is author of ?Attraction Marketing: How to Attract All the Perfect Clients You Want?, published by the Lean Marketing Press, and available from http://www.bookshaker.com, Amazon, and many good bookshops. She works with Feng Shui consultants and self-employed professionals who want to spend more time doing what they love and less time marketing.